the last of us

Jeremy
์ฝ˜ํ…์ธ ๋ถ„์„๊ธ€๋กœ๋ฒŒOTT๋™ํ–ฅ๊ฒŒ์ž„IPthe last of ushalo๋„ทํ”Œ๋ฆญ์Šค ์•„์ผ€์ธ๋ฆฌ๊ทธ์˜ค๋ธŒ๋ ˆ์ „๋“œ ์•„์ผ€์ธ๋งˆ๋ธ” ํžˆ์–ด๋กœ๋งˆ๋ธ”ํ”ผ๋กœ๋„๋””์ฆˆ๋‹ˆdisney marvelDC Comics์ฝ˜ํ…์ธ ์ธ๊ธฐ์ˆœํ™˜
๋ฌด๋ฃŒ ํšŒ์› ๊ณต๊ฐœ ์ „์ฒด๊ณต๊ฐœ

๋งˆ๋ธ”, DC์˜ ๋งŒํ™”๋ฅผ ๋Šฅ๊ฐ€ํ•  ๊ฒŒ์ž„ IP์˜ ์•ฝ์ง„

๋งˆ๋ธ”, DC ๋“ฑ ๋งŒํ™”์—์„œ ์ถœ๋ฐœํ•œ ์ฝ˜ํ…์ธ  IP์˜ ์ธ๊ธฐ๊ฐ€ ๋‹ค์†Œ ์ฃผ์ถคํ•˜๋Š” ์‚ฌ์ด ๋น„๋””์˜ค ๊ฒŒ์ž„์ด ์Šˆํผํžˆ์–ด๋กœ์™€ ๊ฒฝ์Ÿํ•˜๋Š” IP์˜ ์›์ฒœ์ด ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ฆ๊ฐ€ํ•˜๋Š” ๊ฒŒ์ž„ IP ์ฝ˜ํ…์ธ  2021๋…„ ์ดํ›„ ๋งค๋…„ ๋Œ€๋žต 24๊ฐœ ์ด์ƒ์˜ ๋น„๋””์˜ค ๊ฒŒ์ž„์„ ํ™œ์šฉํ•œ ์‹œ๋ฆฌ์ฆˆ, ์˜ํ™” ๋“ฑ์ด ์ถœ์‹œ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 2021๋…„ โ€˜๋ฆฌ๊ทธ ์˜ค๋ธŒ ๋ ˆ์ „๋“œโ€™ ์—์„œ ํŒŒ์ƒํ•œ ๋„ทํ”Œ๋ฆญ์Šค์˜ ์• ๋‹ˆ๋ฉ”์ด์…˜ ์˜ค๋ฆฌ์ง€๋„ โ€˜์•„์ผ€์ธโ€™์€ ๋‹น์‹œ 52๊ฐœ

Jeremy
OTT๋™ํ–ฅ์›Œ๋„ˆ๋ธŒ๋ผ๋”์Šค๋””์Šค์ปค๋ฒ„๋ฆฌwarnerbrosdiscoveryWBDhbo maxDISCOVERY PLUSHBOMAX ํ†ตํ•ฉmaxํ‘์ž์ „ํ™˜ottํ‘์ž์ „ํ™˜ํ•ด์™ธ ott๊ตญ๋‚ด ottwavvetvingthe last of us๋” ๋ผ์ŠคํŠธ์˜ค๋ธŒ์–ด์Šค
๋ฌด๋ฃŒ ํšŒ์› ๊ณต๊ฐœ ์ „์ฒด๊ณต๊ฐœ

์œ ์ผํ•œ ํ‘์ž ์ „ํ™˜ OTT โ€˜HBO MAXโ€™ ์˜ ๊ตํ›ˆ

์ตœ๊ทผ ์‹ค์ ์„ ๋ฐœํ‘œํ•œ ๋ฏธ๊ตญ ์›Œ๋„ˆ๋ธŒ๋ผ๋”์Šค ๋””์Šค์ปค๋ฒ„๋ฆฌ (์ดํ•˜, WBD) ๋Š” ์ „์ฒด ์‚ฌ์—…์˜ ์†์‹ค์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  OTT ๋ถ€๋ฌธ์€ 5์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ์˜ โ€˜ํ”Œ๋Ÿฌ์Šค ์ˆ˜์ต(EBITA ๋งˆ์ง„ ๊ธฐ์ค€)โ€™์„ ๊ณต๊ฐœํ–ˆ์Šต๋‹ˆ๋‹ค. ๋” ์ด์ƒ ํ”ผ๋ฅผ ํ˜๋ฆฌ์ง€ ์•Š๊ฒ ๋‹ค! ํ†ตํ•ฉ ํšŒ์‚ฌ WBD์˜ CEO์ธ ์ž์Šฌ๋ผ๋ธŒ๋Š” ์ž์‹ ๋“ค์˜ OTT ์‚ฌ์—…์ด 2023๋…„ ๋ง ๊นŒ์ง€ ์™„์ „ํ•œ ํ‘์ž ์‚ฌ์—…์— ๋„๋‹ฌํ•  ๊ฒƒ์ด๋ผ๊ณ  ๊ณต์–ธํ–ˆ์Šต๋‹ˆ๋‹ค. (์›๋ž˜ ๊ณ„ํš์„ 1๋…„ ์•ž๋‹น๊ธด