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Jeremy
ํ•œ๊ตญOTT์‹œ์žฅ2022๋…„ ์ŠคํŠธ๋ฆฌ๋ฐ ์ „์Ÿํ‹ฐ๋น™์›จ์ด๋ธŒ๋””์ฆˆ๋‹ˆํ”Œ๋Ÿฌ์Šคdisney plusnflNFL PLUS์Šคํฌํ‹ฐํŒŒ์ดspotifyOTT๋™ํ–ฅ๋„ทํ”Œ๋ฆญ์Šคmystery box
๋ฌด๋ฃŒ ํšŒ์› ๊ณต๊ฐœ ์ „์ฒด๊ณต๊ฐœ

[Weekly Insight] ์—”๋ฐ๋ฏน๊ณผ ํ•œ๊ตญ OTT ๊ฒฝ์Ÿ์˜ ๋ณธ์งˆ

1.ํ•œ๊ตญ OTT ๊ฒฝ์Ÿ์˜ ๋ณธ์งˆ ๋ชจ๋ฐ”์ผ ์ด์šฉ์ž๋ฅผ ๊ธฐ์ค€์œผ๋กœ 2022๋…„ 1์›”~4์›” ๊นŒ์ง€ ํ•œ๊ตญ์˜ ์ „์ฒด OTT ์ด์šฉ์ž ์ˆ˜๊ฐ€ ๋ชจ๋‘ ๊ฐ์†Œํ•˜์˜€์Šต๋‹ˆ๋‹ค. ์ด ๋ฐ์ดํ„ฐ๋ฅผ ๋‘๊ณ  โ€˜OTT ํŒŒํ‹ฐ๋Š” ๋๋‚ฌ๋‹คโ€™๋Š” ์ž๊ทน์  ๊ธฐ์‚ฌ๊ฐ€ ๋ณด๋„๋˜๊ธฐ๋„ ํ•˜๋Š”๋ฐ์š”, โ€˜OTT ํŒŒํ‹ฐ๋Š” ๋๋‚ฌ๋‹คโ€™โ€ฆ ์—”๋ฐ๋ฏน ์‹œ๋Œ€ โ€˜์˜ฅ์„ ๊ฐ€๋ฆฌ๊ธฐโ€™ ๋ณธ๊ฒฉํ™” ์ง€๋‚œ์ฃผ ๋ถ„์„ํ•œ ๋ฐ”์™€ ๊ฐ™์ด ๋ฏธ๊ตญ์˜ ์ŠคํŠธ๋ฆฌ๋ฐ ์‹œ์žฅ์€ ๋„ทํ”Œ๋ฆญ์Šค์˜ ํ•˜๋ฝ์„ธ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋‚˜๋จธ์ง€ ์‚ฌ์—…์ž๋“ค์˜